Online Matrimony - A Big Business in INDIA
The organised matrimonial business in India is worth about Rs 1,000 crore (Rs 10 billion). Until a few years ago, it operated mainly as a loose network of friends, astrologers, family priests and so on.
Of course, a few bureaus did exist, but the industry really took off after the launch of online matrimonial services like Shaadi.com (part of the People Interactive Company) and BharatMatrimony in the late 1990s.
As "real" bureaus rushed to set up virtual counterparts, the online matrimonial matchmaking business grew - to about Rs 60 crore (Rs 600 million), at last estimate.
Meanwhile, a couple of years ago, the companies that started the cascade created brick-and-mortar versions of their Internet businesses, setting up offline centres that help them reach out to a wider audience profile. This was probably critical, given that marriages in India are usually "arranged" by the older generations, who may not be comfortable with technology.
Now, the business model has evolved further. Both companies are looking to housewives and retired people to help expand their business. The brick-and-mortar model will expand primarily through franchises sold to this group.
Accordingly, initial investment in the franchise operation has also been pegged at an affordable Rs 800,000-10 lakh, and office space requirements kept at 600-800 sq ft. In the next two years, Shaadi Point (the offline model of Shaadi.com) plans to expand its current 100 centres to 500, while BharatMatrimony is aiming for 300 centres in the same period.
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Matrimonial Business is the Part of Universal Web Solutions
Universal Web Solutions. we at Uniwebsol . are committed to deliver the client best service in affordable rates , we develop as per the clients requirements , and his linkings and dislikings thats why we have more then 100's of clients overall globally , we are in this field from last 2 year and only that company can survive , which performs well and can deliver the best value products as per the client satisfactions
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